Graphic design is the process of visual communication and problem-solving
It is a form of solution-based thinking with the intent of producing a constructive future result
Information architecture is the art and science of structuring and organizing the information
I strive for two things in design: simplicity and clarity. Great design is born of those two things
Design creates culture. Culture shapes values. Values determine the future
When a viewer has an opinion about an image based on their own thoughts, it is their personal perspective. It depends on the viewer's thoughts and values, which can sometimes conflict with cultural values.